The Established is minimalist skincare for common personal care gripes.
Their mission is to improve the body care experience through multifunctional skincare that gently addresses common skin gripes through effortlessly effective vegan essentials.
The Established was founded in 2019 when founder Essence Iman struggled to find relief from a life-long battle with keratosis pilaris -- a pesky skin condition that caused dry rough patches and tiny raised bumps behind her arms and legs. In response to a lack of options that successfully targeted body care gripes inclusive of her skin, Essence started researching and developing her own formulations and launched The Established with just $200 in startup capital.
To date, The Established The Established is an multi-award winning skincare brand named best in beauty by Cosmopolitan, Into the Gloss, New Beauty and recognized by publications like Elle, Essence, Who What Wear and Glossy. The Established is widely regarded by key beauty figures and celebrities alike such as Kourtney Kardashian who singled out the brand as one of her top product picks.
